Bottled water consumption Dissertation Example | Topics and Well Written Essays - 11000 words

Bottled water consumption - Dissertation Example mental Issues associated with Bottled Water 17 2.3 Consumer Behaviour and Motivation 19 2.4 Perception 21 2.5 Decision Making 22 2.6 Conclusion 22 Chapter – III 25 3. Methodology 25 3.1 Research Design 25 3.2 Population and Sample 25 3.3 The questionnaire 26 3.4 Analysis tools employed 27 3.5 Conclusion 27 Chapter – IV 29 4. Results 29 4.1 Descriptive statistics 29 4.2 Findings 30 4.3 Conclusion & summary of findings 36 Chapter – V 39 5. Conclusions & Discussion 39 5.1 Implications 40 5.2 Limitations of the study 41 5.3 Recommendations for future research 41 5.4 Conclusion 42 References 43 Appendix 47 THE QUESTIONNAIRE ON BOTTLED WATER 47 Chapter – I 1. Introduction Technological development and the demand for healthy living have brought about innovation of water being bottled in a standard nutritional method for consumption: in the place of the known tap water. The huge research and development on the part of the water companies has resulted in bottled wa ter being termed to be distinct from ordinary water, also known as tap water. The result of this has been a massive change of attitudes of the consumers towards bottled water as 57.1% of all water sales are bottled water sales. This development has skyrocketed the price of this product bringing the question of whether bottled water is a luxury or a necessity considering the cost of government spending and individual expenses on it within the present economic climate of the United Kingdom (The Times 2008). The global market for bottled water is stable and growing (Durga 2010). A forecast of the global market for bottled water suggests that by 2012, it would assume a total market value of about $94.2 billion, which is a 41% increase since 2007 (Durga 2010). Figure 1 – Increasing Global Market Value of Bottled... This study suggest that respondents are aware of the pollutant effect of plastic water bottles, they do not entirely agree that this is enough reason to ban bottled water in the UK. However, in the event that bottled water would indeed be banned in the UK, respondents are willing to use a filter in order to make sure that although they will be consuming tap water, it will be cleaned from impurities. This strongly suggests that most consumers of bottled water are paranoid about the safety of tap water. The percentage of respondents concerned about the safety of tap water is considerably high in this study, which leads to the acceptance of the hypothesis that bottled water is preferred for health reasons. This is in agreement with the findings of Saylor, Prokopy and Amberg and Doria, Pidgeon and Hunter who deduced that the "perceived safety of bottled water" and the "perceived risks from tap water" are major contributors to the preference of bottled water over tap water. However, this study found that the perception that bottled water tastes better than tap water is not highly prevalent among bottled water consumers. A relationship was also observed between gender and buying behavior. Females in the under 25 years age group were found to be the highest consumers of bottled water. This finding is also in agreement with that of Saylor, Prokopy and Amberg. They suggest that women are more concerned with environmental health risks than men are, and this may explain the finding that women are larger consumers of bottled water.

International Marketing Plan Of An Australian Brand Case Study

International Marketing Plan Of An Australian Brand - Case Study Example Penfolds Grange is basically a red wine that is manufactured totally in Australia and has been a leading brand in the Australian as well as the international market since its inception in 1951, ever since then it has won over 50 gold medals in vintage wine competitions and has been a major influence in the international arena as well. It is made from 2 kinds of grapes: the Shiraz and the cabernet sauvignon, the Shiraz being the major component where as the cabernet sauvignon is only used in small portions.Product Description: Penfolds is one of the major labels in the Australian wine industry and is a major exporter to a multitude of companies in the world; it has been one of the best red wine brands ever since its inception in 1951 and has been a major award winner in its category. The relative advantage of this brand is that it is made from an unusual blend of grapes that are specially grown at the company’s vineyards and hence is a unique red wine and has been able to set s tandards of its own. Since Penfolds is a major brand, it is exported to various countries in the world, the country that has been chosen for the purpose of this paper is the United Kingdom which is a major wine consumer nation and wine is a commodity which can be categorized as a house hold item which is consumed on a regular basis. Since wine is consumed on a nation wide basis, penfolds would be tried by consumers more often than not and hence it is very compatible with the tastes of the people in the country.on the country. There would not be any major limitations to the product because it is a widely acceptable product in the target market but the only issue that the product will have to over come is that there would be competition and it should implement strategies so that it is able to over come this major obstacle. There are no limitations as such to the product because it comes in various shapes and sizes and hence it can very easily be picked off the shelf by people with var ious purchasing power. Environmental Scan: The general dynamics of the country at hand have to be studied in order to truly understand the country and also to devise a plan to cater to the market. The essentials that need to be studied while scanning the environment are the family structure, education within the country, social organizations, religion, the diet and in this case it is extremely important to know the climatic conditions and it is extremely important that days of festivity have been pin pointed because these are the days when people would be more inclined to consume red wine and it is extremely important that once these days have been identified they are utilized to the maximum. The literacy rate in the United Kingdom is 99% and that is basically due to a public sector educational system which disseminates free education to all and this has been one of the plus points of the British economy for a very long time now, the ability of the consumers to think rationally will definitely influence th e decision to choose Penfolds because customers can then be made to think rationally by effective advertising. Diet and nutrition in the UK is of the optimum level and malnutrition or what so ever of that had

Molecular Speech or Presentation Example | Topics and Well Written Essays - 1250 words

Molecular - Speech or Presentation Example Suppose furthermore that these variants are distributed in the population independently of one another. Since A and B are now dependent, the probability of a randomly selected person to have the two variants, A1 and B1, will increase as these two variants will in most cases be found together (dependent distribution) In the movie Superman, the infant Kal-El’s father Jor-El gives him a crystal about the size of a tube of toothpaste and leaves a recorded message telling him that it contains the combined knowledge of the â€Å"28 known galaxies.† Suppose that this extraterrestrial crystal is a covalently bonded array of atoms spaced about 0.4 nm apart (like diamond on Earth) and that it contains information encoded in defects in the crystal lattice (For example, a defect could be a missing carbon atom. b. If a human encyclopedia of the 21st century fits comfortably on a digital video disk (4.7 GB, or 38 . 109 bits), about how many encyclopedias worth of information per â€Å"known galaxy† could Jor-El have recorded on his crystal a. You are a city inspector. You go undercover to a bakery and buy 30 loaves of bread marked 500g. Back at the lab you weigh them and find their masses to be 493, 503, 486, 489, 501, 498, 507, 504, 493, 487, 495, 498, 494, 490, 494, 497, 503, 498, 495, 503, 496, 492, 492, 495, 498, 490, 490, 497, and 482 g. you go back to the bakery and issue a warning. Why? b. Later you return to the bakery (this time, they know you). They sell you 30 more loaves of bread. You take them home and find their masses to be 504, 503, 503, 503, 501, 500, 500, 501, 505, 501, 501, 500, 508, 503, 503, 500, 503, 501, 500, 502, 502, 501, 503, 501, 501, 502, 503, 501, 502 and 500 g. you’re satisfied, because all the loaves weight at least 500g. But your boss reads your report and tells you to go back and close the shop down. What did she notice that you missed? 4. Molten wax is placed into a cold metal pan; the wax becomes solid and the metal rises

Music in Japanese Animation Essay Example | Topics and Well Written Essays - 2000 words

Music in Japanese Animation - Essay Example The beginning of Anim of Japanese animation dates back to the early years of the 20th century. Patten (2004) mentions that the earliest Japanese animation was inspired by the pioneer animators of France, Germany and the United States. Anim during that period was basically an approach by Japanese filmmakers to experiment with the animation techniques. The first known anim was screened in 1917, which was a two minute clip of a samurai trying his new sword on a target only to face defeat. It is only in the 1930s that animation has successfully become an alternative from of story-telling in Japan. The reason for its lagging behind the European and American film industries is the small market size of Japanese live-action industry suffering from budgeting and other restrictions. Shooting films set on European or American backdrop was almost next to impossible for Japan due to lack of finance as well as absence of a fantasy world in Japan. In other words, the scope was really limited for Ja panese film industry.

Investment and Analysis Essay Example | Topics and Well Written Essays - 1250 words

Investment and Analysis - Essay Example I would like to point out that the conventional wisdom of wisdom may not necessarily break down in situations of extreme market volatility. This is because making investments is all about diversifying in the right manner using the relevant tools. In 2008 and 2009, there was the occurrence of a serious stock-market cataclysm that led to massive loss of wealth in the US. Market reports estimated that investors lost approximately $6 trillion worth of wealth. The stock-market cataclysm not only led to massive loss of wealth but also eroded investor’s faith in the conventional wisdom of diversification. However, the failure of the diversification does not arise from the concept of diversification itself. This is because diversifying investments does work especially when done with the appropriate tools. In the newspaper excerpt, the writer noted that there is a tendency of assets correlating hence limiting the opportunity for investors to diversify. Investors who record losses durin g periods of high market volatility are the ones who do not manage to establish a well rounded portfolio. A well rounded portfolio consists of assets that do not have the tendency of swinging up and down in correlation with each other. This means that investors need to diversify their assets to include those that have very the least correlations.In recent times, starting from the year 2000, investors who have diversified their investments among companies that have different sizes have managed to record positive gains. This can be supported by the 2002-2003 performance of the bear market (Satchwell, 2004, p. 24). During this period, the S&P recorded a loss of 47.4 percent but small and undervalued companies produced a gain of 1.6 percent. Real investment trusts also managed to record a gain of 36.6 percent. The market has also in recent times recorded losses as a result of diversification. The latest occurrence of a bear market resulted in small, undervalued companies losing 59.6 percent and REITs losing 68.5 percent. This clearly indicates that what many investors seem to count as diversification does not count any further. This is attributed to the prevailing market dynamics that have changed the correlation between different assets in the market. Despite the mixed results, there is one better approach of utilizing the conventional wisdom of diversification (Jones, 2009, 200). This approach involves paying attention to the correlations of the different assets within a portfolio. Investors should consider diversifying their investments in assets that do not move in sync with each other in terms of market volatility. This can be demonstrated by an example that relates to the stock and bond markets. Given two assets that include Stock S and Bond A, the investor has to first to determine the correlation between the two. Let us assume that the two assets have a perfect negative correlation and are in a similar

System Programming Essay Example | Topics and Well Written Essays - 2000 words

System Programming - Essay Example This paper discusses the arguments of various researchers to prove this hypothesis. Without a doubt, at the present, operating systems come with a wide variety of tools and applications which  have been more and more improved with the passage of time so the need to write scripts to assist in performing tasks and operations on computer systems has been significantly reduced. However, it has not been eliminated. In fact, there are still a wide variety of tasks and activities which cannot be completed until we develop  or write a new code  or script for the computer system. For instance  what  if you are not using computer and we are outside the office and we want an application  or script which allows us to perform the same operations while staying far from our  office and there are so many other similar cases where we need to develop innovative scripts. Though, an operating system comes with the entire functionality and its tools and applications are continuously improving with the passage of  time but there are still many things missing.  This pap er will discuss this hypothesis in detail and will show that there are still numerous tasks which can only be performed by writing new scripts using latest programming applications. One of the well-known operating systems is the Windows operating system, which offers a solid foundation for all of the workload and application needs at the same time as being straightforward to install and administer. Additionally, most recent Virtualization tools, management improvements, Web resources, and thrilling Windows integration help minimize expenditures save time, and offer a platform for a dynamic and competently managed data center (Microsoft Corporation, 2012). One of the primary objectives of any operating system is to provide its users with an easy and fair access to computing and communication resources through the applications that will execute on top of it. Hence, in an attempt to accomplish similar

The Ontology-based Software Co-Evolution of Cloud and Mobile Computing Literature review

The Ontology-based Software Co-Evolution of Cloud and Mobile Computing - Literature review Example Lanois (2010, p. 29) explains cloud computing from a socio-technological perspective in the following words: â€Å"As consumers are spending an increasing amount of time online and demanding convenient, instant access to more content, cloud computing is becoming a rapidly growing technology and the industry’s new buzzword. In a nutshell, the idea behind cloud computing is that instead of having the software and data stored locally on a user’s own computer, they can all be stored on Internet servers, or â€Å"in the clouds,† and accessed as a service on the Internet.† According to the works of Shang et al (2010), the concept stack of cloud computing has four major components. These are the computing resources, the operating system & grid middleware, the cloud middleware and the application layers. Shang et al (2010) have taken a layered approach and the computing resources have been assigned as the baseline layer of this stack structure. Above this layer is the layer of grid middleware & operating system. Its role is to harness cluster computing facilities and virtualisation from the pool of computing resources. Next is the cloud middleware layer where the computing facilities are synchronically modified, organised and distributed. Finally, at the top of the stack model, there is the application layer where the real requirements of end users are addressed though a service oriented architecture or SOA. (Shang et al, 2010, pp. 150-151) Mobile computing, on the other hand, is a technology that has given rise to scalable networks with the help of different handheld and portable computing devices available to the end users. It emerged relatively earlier than cloud computing, and primarily used Internet based telephony and communication techniques. As early as the 1990s, experts defined adaptability to be the most critical feature of mobile computing, since it involves a diverse range of software and hardware platforms that must work togeth er and interact seamlessly (Satyanarayanan, 1995). The research team led by de Oliveira (2010) have presented a detailed cloud computing taxonomy which can be utilised in an ontological approach (please refer to Figure - 1). In taxonomical construct of cloud computing, mobile devices are categorized under the sub-taxonomy of access. Along with the thin clients, mobile is the type of access to clouds apart from the desktop with handheld devices or mobile phones. Mobile computing can facilitate access to the cloud computing resources with the help of phones instead of the static workstations and desktops. (de Oliveira et al, p. 56) With the lapse of time, end users are becoming increasingly mobile. On the go, they not only need portable devices but also demand powerful computing facilities. This has given rise to the concept of â€Å"mobile workforce† (Liu, 2010, p. 4). In order to support such a mobile workforce at the business model sub-taxonomical cohort of cloud computing t echniques (please see Figure - 1), organisations are looking forward to mobile cloud applications. These applications would be highly adaptable at the programming side, synchronising various kinds of hardware and software platforms ranging from similar to disparate configurations. Figure – 1: Taxonomy of cloud computing. Please note the position of mobile technology in the sub-taxonomy of â€Å"Access† located at the lower left-hand side corner of the illustration. Source: de Oliveira et al (2010, p. 52) 2. Migrating Existing Software to Mobile Cloud Application