Academic performance Essay Example for Free

Academic performance Essay Purpose of project Over the years at Queen’s Royal College I have seen teachers having stern conversations with students for reaching to school late habitually. These students are faced with consequences such as: â€Å"in-house suspension† or community service for regular late coming. I myself have been a victim of these punishments. It is believed that students who are frequently late are indiscipline, and this can spill over into their study habits, hence affecting their overall performance in their internal examinations. On the other hand, some share different views that punctuality has no effect on a student’s performance. Reason being, students do extra studies at home, hence making up for lost time at school. In that context I would like to determine through a statistical study whether or not there is a correlation between student’s punctuality and academic performance in Queen’s Royal College. I chose to study the present fifth form year group because this is the year they will be heading into the CXC CSEC examinations, assuming at this point, their attitude towards their school work will be serious. See more: Strategic Management Process Essay Variables: Let X be the total sum of form 5 students’ number of times late Let Y be the total sum of form 5 students’ average end of term examination scores Other information: seldom number of times late excessive number of times late 30% 49% bad average score 50% 69% good average score 70% 89% excellent average score n is the number of students in the sample size Let ∑x represent the sum of all the times late by the form 5 students Let ∑y represent the sum of all the form 5 students’ end of term exam average  scores Let ∑xy represent the sum of the multiples of form 5 number of times late and form 5 end of term exam average scores Let∑x2 represent the sum of the squares of the form 5 students’ number of times late Let ∑y2 represent the sum of the squares of the form 5 end of term exam average scores Let represent the sample mean of X Let represent the sample mean of Y Method of data collection 1. I collected a copy of the roll books for the various form 5 classes for term 1 (September to December) from the various form teachers. 2. The average score for each student was obtained from the dean of the form 5 year. 3. I counted the number of times late for each student and totaled it. 4. Then I sampled the data. To do this, I used systematic random sampling, I used the lottery method. I wrote each of the student numbers for a particular class (R first) on a separate little piece of paper and put them all into a hat. Then I picked out 10, one at a time without replacement, and for each one I chose, I wrote down the number of times late and the corresponding average score. 5. I repeated this for the classes O, Y and L. So in the end I had a sample size of 40, 10 from each class. 6. Afterwards I organized the data, making lists of the student number and their corresponding number of times late and average end of term exam scores for from 5 classes R, O, Y and L and put it into a table. Presentation of data Fig 1.1 Fig 1.1 is a table showing n of forty form 5 students chosen and their corresponding punctuality and average score obtained at the end of the term. Of the forty students chosen twenty-five were seldom late and fifteen students were excessively late. It also shows that, eight did bad in the end of term exam, twenty-one did good and eleven did excellent. Of the eight that did bad 2 were excessively late and 6 were seldom late. Of the twenty-one that did good 12 were excessively late and 9 were seldom late. Of the eleven that did excellent 1 was excessively late and 10 were seldom late. Fig 1.2 Fig 1.2 is a bar graph showing performance level attributed to students who were seldom late and excessively late. Of the eight that performed badly [see Table 1.1], 75% were seldom late and 25% excessively late. Of the twenty-one that performed good 43% were seldom late and 57% were excessively late. Of the eleven that did excellent 91% were seldom late and 9% were excessively late. Fig 1.3 Fig 1.3 is a scatter plot showing form 5 students’ average end of term score in relation to the number of times they were late. Analysis of data Chi-square test of independence A χ2-test of independence at the 5% level of significance will be used to determine whether the form 5 students number of times late and average end of term scores are independent of each other, or if there is a relationship between them. H0 represents the null hypothesis H1 represents the alternative hypothesis O represents observed frequencies E represents expected frequencies ÃŽ ± represents the level of significance v represents the number of degrees of freedom H0: A student’s form 5 end of term average score is independent of his number of times late. H1: A student’s form 5 end of term average score is dependent on his number of times late. In Fig 1.4, from the points a regression line was drawn which passes through the mean of both sets of data, . The line shows y tends to decrease extremely gentltly as x, increases. Also, the points are scattered about the regression line. This shows that there is a very weak negative correlation between X and Y. Discussion of findings My purpose was to investigate the relationship between student’s punctuality (X) and academic performance (Y) in a form 5 year group in Queen’s Royal College. After I collected my data and sampled it, I put it into a table (Fig 1.1), and then decided to put it in a scatter plot (Fig 1.3) and a bar graph (Fig 1.2). This made the relationship between X and Y easily identifiable. It was also now easier to compare them both. After appropriately representing my data, I chose to do a Chi-square test of independence. This was to determine whether X and Y are independent of each other or not. My decision, at the 5% significance level was to reject the alternative hypothesis, meaning that X and Y are not dependent of each other, and so a student’s form 5 end of term average exam score does not depend on his punctuality record. However, that was not the case and the Chi-square test proved that X and Y are dependent of each other. After determining that X and Y are dependent on each other in the Chi-square test another test was carried out. Details of the relationship were necessary, and so r, the linear product moment correlation coefficient, and the equation of the regression line were calculated. The linear product moment correlation coefficient goes from 1 to -1 and indicates the strength of the linear correlation between two variables. In this experiment, r was found to be -0.141. This value is negative and very low i.e. near to 0, indicating that there is a very weak negative linear correlation between X and Y. Therefore, from this test, it is safe to say that there is no relationship between X and Y. r also indicates the strength of the least squares regression line that was found. A least squares regression line of Y on X minimizes the sum of the square of the y differences, therefore it is the most accurate representation of the data in the scatter plot, and i.e. the best fit line. The equation of this line was found to be y = 62.12 + -0.2x, and the point ( lies on this line, this was demonstrated on the second scatter plot (Fig 1.4). Since r is very low, this regression line is very weak, and therefore the predictions made from it will be inaccurate. The value of b, -0.2 represents the amount by which y decreases for every unit increase in x, i.e. the number of additional marks in form 5 end of term exams that a student will lose for every additional number of times they were late. The value of a, 62.12, would represent the score a student would  get in form 5 end of term exams if he is late 0 times for the term. Limitations: This sample was only taken from one year group, and so it does not necessarily accurately represent future year groups. This test was done using only scores from one specific examination, there may be errors due to this because students may not have performed at their usual abilities for various reasons, such as an illness or a family problem and also students’ varying choice of subjects in that some may be doing relatively easier subjects than others and some may be doing less subjects than others. While collecting my data I observed that it had a lot of students who were absent. Therefore, besides punctuality, absenteeism could have affected their end of term average scores. Conclusion In this study, one test proved that X and Y were dependent of each other while the other test proved that there was no correlation between them. Therefore no clear cut conclusion can be made as to whether or not a student’s academic performance depends on their punctuality record in Queen’s Royal College. This study however, can be improved by collecting data from a larger sample to increase accuracy of data and carrying out the test for different year groups. References J. Crashaw J. Chambers, A Concise Course In Advanced Level Statistics, Nelson Thornes Ltd, 2002 H. Mulholland J.H.G. Phillips, Applied Mathematics for Advanced Level, Butterworths 1969 http://archive.bio.ed.ac.uk/jdeacon/statistics/tress9.html

Greatness :: essays research papers

When a Jewish girl living in Krakow under false papers visits Schindler, she asks that he hire her parents to work in his factory. He is infuriated with the girl and she runs from him, fearing her life and liberty. Schindler expresses his rage at Stern, whom he accuses of harboring Jews in the "haven" of a factory. Schindler is not angry at the idea of his factory as a haven, but the fact that such activities are illegal. However, as the atrocities of the Nazis become more apparent, Schindler begins to see the great opportunity he is presented with. He hires the girl's parents. Although there is no dialogue to give the viewer any direct clues, the scene in which Schindler observes the liquidation of the ghetto at Krakow hints at the change that begins to overtake him. He appears to be gripped by the stark realization of what the Nazi's are actually doing. He watches from a hill overlooking the ghetto, as Jews are massacred and children are oblivious to what is happening. The horror of it all overtakes his mistress, and she begs him to leave the tragic scene. Later, the change that has overtaken Schindler becomes more apparent. In a conversation with Hauptsturmfuhrer Amon Goeth, Schindler expresses his feelings about the relationship between that Nazis and the Jews. Goeth states that the reason the Jews fear the Nazi's is because they have the power to kill. Schindler believes otherwise. He says that the power to kill is a punishment to be used in exercising justice, but the real power lies in exercising mercy. According to Schindler, to have every justification for killing someone and letting him or her go demonstrates real power. This idea leaves an impression on Goeth, who begins to practice "mercy" the next day in his dealings in the concentration camp. Unfortunately, practicing mercy does not leave Goeth with the same fulfillment as murder, and he reverts to his old habits. This demonstrates a fundamental difference in the way Goeth and Schindler see the Jews. Goeth views them in typical Nazi fashion. His deep-rooted resentments, hatred, and perhaps even sadism, do not allow him to treat the Jews in a humane fashion. He sees them as a scourge to be eliminated, and at the very least a means to an end. He finds joy in shooting innocent Jews from his hilltop villa, and from exploiting them in cruel and unusual ways. He even finds pleasure in beating his maid.

Discussion Board: Ann & David

With the current hard economic times, it is necessary for a business organization to put into consideration all the factors that are likely to affect its success in the market. It is true that every company will have to work harder so that it can realize its goals due to the current economic instability. This economic instability has been brought about by the current global economic recession that the whole world is facing. It should therefore be noted that with the currently development in technology in the world, the world is turning out to be a global village and one can buy any product from any part of the world.As Porter, (2000) puts it, even though location may be integrated with the company’s wellbeing financially, socially and in terms of available resources, technology has a major part to play as it is the one that determines the market area of the product the company comes up with. Response to David’s posting Time is the only constant thing in this world. This means that in every organization, there will be some changes needed after some time. However, one cannot just wake up one morning and decide to change.According to Satterlee, (2009) the fast growing technological development in the world today is making some organization’s traditional practices are becoming obsolete and they are being replace by new ones. This means that the organization must change so that it can adapt to the new environment for it to survive. There are some three steps that need to be followed so that one can know how and what to change. In as much as an organization must follow the three steps to change suggested by Nolifer Merchants, it must be well prepared as change comes along with the use of some extra resources. References Porter, M. (2000). Economic Development Quarterly. Location, Competion, and Economic Development. Retrieved July 8, 2010, from http://edq.sagepub.com.ezproxy.liberty.edu:2048/content/14/1/15.full.pdf+html Satterlee, B. (2009). Cross Border Commerce. Roanoke, VA: Synergistics, Inc.

An Issue Of The Electoral College - Free Essay Example

Sample details Pages: 4 Words: 1151 Downloads: 9 Date added: 2019/05/28 Category Politics Essay Level High school Topics: Electoral College Essay Did you like this example? Electoral College The excitement of voting starts to lessen when the truth is shown about the voting process. Voting is the foundation of America and represents one of the biggest things that America has to offer to people who are already citizens or wanting to become citizens. Once November comes around, itrs a chance for many of us to go and speak up about who we want to represent America. Don’t waste time! Our writers will create an original "An Issue Of The Electoral College" essay for you Create order The Electoral College is made up of the House of Representatives and the Senate. Each state has two senators, but the House of Representatives is based on the population of the state. Out of 538 electors, 270 electoral votes are needed to decide on the President. The Electoral College can decide whether or not to ignore our staters votes, depressing our voter turnout rate and insinuating that our votes didnt matter at the end. The Electoral College should be abolished from the United States because it restricts the people from using their democratic right if the turnout of the Presidential Election doesnt represent what they voted for. The Electoral College does not represent what the foundations of the United States stands for. Many voters are under the impression that their votes count towards what President is elected, but in reality, this isnt always the case. As previously mentioned, even though the people can elect whoever they want in the campaign, the Electoral College makes the final decision on behalf of the state. For example: 85% of a state votes for Clinton, while that remaining 15% votes for Trump. Even though the majority of the state vote was for Clinton, the Senators and House of Representatives for that state can decide among themselves that Trump would be better suited and will cast our votes towards him. Can this really be considered the definition of democracy? To think that this is what politics are now is unjust for everyone who participates in such activities like the Presidential Campaign. For instance: it becomes possible to win the presidency by winning just 21.8% of the American publicr s vote. (Lewis) This can happen because of the system we have in America. Itrs outdated and has been around since 1787. Itrs time for a new change that is inclusive of the citizens of the United States and expelling the Electoral College will help do that. The Electoral College exists because politicians are afraid that the people will not choose the right person to be elected. The nationrs founders were worried about groups of people with a common interest violating the rights of citizens, also known as factions. They believed that these group of people would influence their country in a negative way through democracy. Political leaders still hold onto this fear which can explain why the Electoral College is seen as another way to make sure that our nation isnt controlled by a leader with degrading beliefs. For example: the Electoral College stemmed from the fact that ordinary Americans across a vast continent would lack sufficient information to choose directly and intelligently among leading presidential candidates. (Amar) The United States has never had faith in us, limiting our power to even slightly control how our nation will be formed for 4+ years. Citizens of 18 years and older know something about how politics work and wouldnt purposefully try to harm our country. For example: political parties nominate electors in each state electors they believed could be counted on to vote for the presidential nominee. (Prokop) We elect political leaders because we believe that they do show potential in positively changing our nation and representing our values/beliefs. Citizens are seen as unreliable in voting for a political leader, but the Electoral College isnt much better. The Electoral College members are mainly made up of white men and can be easily influenced by others who are of that same description. Itrs a possibility that they might be prioritizing white voters and electing who they choose. Citizens can be seen as not reliable by politicians, but as technology has advanced, our knowledge on who c an fit our description as leading one of the greatest nations in the world is ideal. The system of the Electoral College are seen as a way to make sure that rural cities arent left out, but it is actually more inclusive than most politicians would think. Another fear the founding fathers had was that if there was a direct democracy, the candidates would focus on big states like California and the voices of the rural areas would be drowned out. This is not the case as many believe so. By eliminating the Electoral College, it allows for rural areas to have their voices to be considered equally like any urban city. The voting system would accurately value them by treating them equal to people who live in cities (Prokop) Rural areas will no longer be outcasted, but joined in unison with the votes of others living in urban areas. With or without the Electoral College, rural voters are valued as much as any other voter. Another example states, By electing our President solely based on who the majority of our population selects. the vote of every American citizen would hold equal weight and significance. (Lewis) The Electoral College singles out smaller states based on the number of their electoral votes. States like California have 55 electoral votes compared to smaller states like Nevada who only have 6 electoral votes. These big states will always have an advantage, but if the Electoral College was gone, then it would be based on the staters majority. The staters majority has nothing to do with population, but just how the outcome turns out to be. The reasons for the Electoral College, like to make sure rural areas are included, are still applied if there were to be no Electoral College in the U.S. There will always be controversy on whether or not the Electoral College should exist in the United States. All of the reasons listed above such as the Electoral College depressing our votes if they decide to go against the staters majority helps to show that this is not the definition of democracy that America stands for. The Electoral College was founded a long time ago with a different set of standards that should be changed by now as 2 centuries have already passed. None of the problems that may rise without the Electoral College will be applicable to our new voting system if we were to remove it, one of the biggest ones being that rural areas will have their voices drowned out by the urban areas. Many do not yet know the freedom taken away from us by keeping the Electoral College. A google search can change the opinions of many on whether or not our old voting system is suitable for this ever advancing era. Works Cited: Amar, Akhil. The Troubling Reason the Electoral College Exists. Times. 8 November 2016. https://time.com/4558510/electoral-college-history-slavery/ 9 September 2018.

Language Should Be Regulated On Books - 1493 Words

Name Course Instructor Date of submission Language Should be Regulated in Books Quotes about books and their importance to the society are many, and one can never imagine that the same books have content that should not reach a certain public. Martin Luther King once said that if one needed to change the world, the only thing they had to do is to pick a pen and write. Why then would language become such a huge issue when writing books? Like movies, some books require parental guidance because their sexual, political, socio-cultural, and legal content should not reach a certain audience. Ethical and legal issues apply when governments or institutions decide to regulate the language contained in books. This paper is based on findings on the†¦show more content†¦However, not all books need buyers since some authors or activists often write books just to create awareness about something. â€Å"Out of Africa† is a book written in the 90s that covers the experience of an author in the Ebola stricken Congo. Besides educating people about Ebola, the book had very entertaining information, but profiling Congo out of other countries had a significant impact on the sale of the book in the West African region. Issues of racial profiling and discrimination of the black continent arose, and it was difficult for the author to defend her position only saying that she reported facts through a book (Dettori and Persico 82). As an expression of art, the book needed acceptance, but some publics could not accept it because they felt that it ethically violated their principles. Books that many authors distribute free include the ones that discuss environmental concerns, disease break outs, and technological advancements. Ethical concerns remain prevalent, especially in books today because of their availability in electronic content through online retailers such as Amazon. Critics of the online bookstore blame it for promoting the sale of books with pornographic content, socio-cultural profiling, and political issues such as â€Å"Wikileaks.â₠¬  As such, the ethical context is an important aspect of the discussion and is one reason language should be censored. Books should not deceive

There s A Certain Slant Of Light And William Blake s London

Emily Dickinson’s â€Å"There’s a certain slant of light† and William Blake’s â€Å"London† are two poems that contain the same theme about despair, yet express that theme very differently. Both poems contain the theme about how despair causes people to be trapped in a constant cycle of pain and loss, and that there is no way to break this cycle. The way that the author expresses this theme is very different. Dickinson’s poem presents despair that seems to come from heaven, and with this despair her life has no meaning. Blake’s poem presents despair only through people in society, and that despair comes from oppression and confinement. These two poems are similar in that they express the theme of how despair corrupts all, yet they differ in how they present despair in society and provide an insight to how each author view the world. Both â€Å"There’s a certain slant of light† and â€Å"London† contain the central theme that despair corrupts the mind, and makes people believe that their lives have no meaning. These poems tell how outside forces oppress society, and that these forces continually beat down the people into making them feel worthless. This feeling of worthlessness expressed through the speaker of each poem. Each poem expresses the belief that society cannot escape this feeling of despair, and that there is no hope for a better life. Both poems create this theme through their dark settings of hopelessness and misery. The setting in each poem reinforces that there is no escapeShow MoreRelatedBritish Arts5612 Words   |  23 Pageswhich is used to refer to literature, music, painting, sculpture, film, opera, crafts, theatre, ballet etc. This term is usually called â€Å"umbrella term† and usually implies seriousness, so that core examples of these art activities which regarded as â€Å"light† may be referred to simply as â€Å"entertainment†. Art, or fine arts is often used to refer to those arts which use space, but not time, for their appreciation. For example, this is what is covered by the subject ‘art’ in schools. The word â€Å"culture† hasRead MoreOrganisational Theory230255 Words   |  922 Pagesmanaging, organizing and reflecting on both formal and informal structures, and in this respect you will find this book timely, interesting and valuable. Peter Holdt Christensen, Associate Professor, Copenhagen Business School, Denmark McAuley et al.’s book is thought-provoking, witty and highly relevant for understanding contemporary organizational dilemmas. The book engages in an imaginative way with a wealth of organizational concepts and theories as well as provides insightful examples from theRead MoreStrategic Marketing Management337596 Words   |  1351 PagesEmeritus Professor of Business Administration The Business School Loughborough University and Colin Gilligan Professor of Marketing Sheffield Hallam University and Visiting Professor, Northumbria University AMSTERDAM †¢ BOSTON †¢ HEIDELBERG †¢ LONDON †¢ NEW YORK †¢ OXFORD PARIS †¢ SAN DIEGO †¢ SAN FRANCISCO †¢ SINGAPORE †¢ SYDNEY †¢ TOKYO Elsevier Butterworth-Heinemann Linacre House, Jordan Hill, Oxford OX2 8DP 200 Wheeler Road, Burlington, MA 01803 First published 1992 Second edition 1997 ReprintedRead MoreLangston Hughes Research Paper25309 Words   |  102 Pagespartial payment on the mortgage. To Langston, the word mortgage seemed almost as bad as the words slavery or Jim Crow Laws, the rules of segregation that kept him and other blacks from using public restrooms or drinking from public fountains, entering certain stores, associating with whites in restaurants, theaters, and trains. If blacks were permitted to enter a facility, they had to use a separate entrance and sit in a separate section. Langston became an avid reader. His favorite magazine was CrisisRead MoreDeveloping Management Skills404131 Words   |  1617 Pagesreview in order to succeed. Visit www.mymanagementlab.com to learn more. DEVELOPING MANAGEMENT SKILLS EIGHTH EDITION David A. Whetten BRIGHAM YOUNG UNIVERSITY Kim S. Cameron UNIVERSITY OF MICHIGAN Prentice Hall Boston Columbus Indianapolis New York San Francisco Upper Saddle River Amsterdam Cape Town Dubai London Madrid Milan Munich Paris Montreal Toronto Delhi Mexico City Sao Paulo Sydney Hong Kong Seoul Singapore Taipei Tokyo Editorial Director: Sally Yagan Editor in Chief: Eric

Consumer Behavior and Marketing Psychology †Free Samples for student

Question: Discuss about the Consumer Behavior and Marketing Psychology. Answer: Introduction Laptop computers have become an essential component of personal communication around the world. However, little has been studied about customer decisions during the buying process. With many laptop computer varieties available, each producer is looking for ways of catching the interest of buyers in order to make a profit. It is important for computer manufacturers and sellers to understand the attitudes of consumers who have purchased their products in order to design better stratagems to serve their future clientele better. There is increasing evidence indicating that the understanding the customers makes it easier to design products better. This survey is aimed at understanding attitudes of young female and male consumers in Australia towards HP Company and its products. The current survey was conducted using monkey survey tool to collect data from HP Company clients. Survey Monkey tool can create and administer surveys and even perform the analysis of the data collected. The investigator created the questionnaire on the Monkey survey tool before the commencement of the collection exercise. The study adopted the free version to cut n expenses (https://www.surveymonkey.com/r/WPJ78N9). The web-based survey was sent out to 15 men and women clients to study their attitudes towards HP company products. Authorization for carrying out the study was obtained from University. After consent from the university, emails were sent to the objective group to invite and encourage them to take part and to elaborate the filling of the questionnaires will be done. The email sent also contained particulars about the survey and a request for a signed informed agreement. Admittance to link to the survey was given after receiving an email indicating that participants had a greed. After access, the participant just pointed and ticked spaces to give their responses. Possibility of Recommending HP products The study respondents were asked if they were likely to recommend HP products to their colleagues, friends or family. The results indicated a Net Promoter Score (NPS) of 27. Seven respondents, representing 47% indicates that it was highly likely that they could recommend HP products to their friends and families as shown in Table 1 below.33% indicated that they were not sure whether they would recommend HP products to anyone or not while 20% indicated that they would not recommend HP products to friends and family. Table 1: Possibilities of Recommending HP Products to Friends and Families. Detractors (0-6) Passives (7-8) Promoters (9-10) Net Promoter Score 20% 3 33% 5 47% 7 27 Overall Customer Satisfaction or Dissatisfaction with HP Company Seven respondents, representing 46% of the participants, reported that they were highly satisfied with HP Company while 33% indicated that they were somewhat satisfied. 20% said that they were neither satisfied nor dissatisfied as indicated in Figure 1 below. The levels of satisfaction or dissatisfaction indicated in Figure can be explained by the responses given by the participants while describing HP products. 46.6% indicated reliability as the main reason why they find HP products highly appealing while 40% indicated high quality as the main motivating factor behind their purchasing decisions. Usefulness, uniqueness and good value for money combined attracted 60% of the respondents; with each variable accounting for 20%. Only 6.7% of the respondents described HP products as overpriced; the responses are summarized in Table 2. Words Used to Describe HP Products Answer Choices Percentage Responses Number of Respondents Reliable 46.67% 7 High quality 40.00% 6 Useful 20.00% 3 Unique 20.00% 3 Good value for money 20.00% 3 Overpriced 6.67% 1 Impractical 0.00% 0 Ineffective 0.00% 0 Poor quality 0.00% 0 Unreliable 0.00% 0 Total Respondents:15 Customers Needs vs. HP Products To determine whether the products met the needs of the customers, customers were asked to describe whether HP products met their needs or not. 46.6% indicated extremely well,' 33.3% very well and 20.0% indicated somewhat well. These responses can be linked to the customer's views on the quality of the HP products. Slightly more than half, 53.3%, indicated that HP products are of very high quality while 26.6% felt that the computer they bought was of high quality. 13.3% of the respondents indicated neither high nor low while only 6.7% termed HP products as of low quality. The summary of their responses is indicated in Table 3. Perceived Quality of HP Products by Customers Answer Choices Percentages Response Number of Respondents Very high quality 53.33% 8 High quality 26.67% 4 Neither high nor low quality 13.33% 2 Low quality 6.67% 1 Very low quality 0.00% 0 Total 15 Value of Money for HP Products Getting the value of the money spent on a product is an important factor to ensure repeat purchases and high customer satisfaction. In the discipline of advertising van Biljon Renaud (2008, pp. 230) opine that opinions are stronger than realism considering that customers make their decisions based on the perceptions of deferent stimuli. Sales campaigns are anchored on the advertising mix element of price since matching the price of a product or the funds used by the customer to acquire the commodity to the value is critical. Clients may perceive the price of a product either negatively or positively, which will in turn influence the decision-making process. The manufacturer can profit more altering all the damaging perceptions customers have regarding the price of a commodity. For example, it can help warm the hearts of the customers will do not bother to make inquisitions simply because they perceive the price to very high (Jain Honda 2007, pp. 17). By carrying out advertisings, t he HP Company will alter these opinions among consumers in an attempt to make find out about the actual prices. On top of that, the HP Company will initiate supplementary benefits to the customers including free credit for every new or repeat purchase. As a result, besides inspiring them to make acquisitions, future sales advertisings can help consumers understand reality about commodities and services. HP Brand Loyalty Brand loyalty forms part of the primary anticipated outputs by marketers and companies. When clients show supportive behaviors or have positive views about a brand, mostly yield increased word of mouth about the product and consequent increase in sales (Theoharakis Hooley 2008, pp. 69). These two are noted to be differing kinds of loyalty in which behavioral loyalty elaborates on the recurrent buying behavior of consumers and attitudinal steadfastness, which expounds the constructive behavior of consumers towards a commodity. During the survey, the customers were asked whether they were likely to buy HP products again. 46.7% indicated that they were extremely likely to buy HP products in the future while 40.0% indicated highly likely. Only 13.3% indicated somewhat likely as shown in Table 4. HP marketers will need to work harder to convince the 13.3% that their products remain unparalleled in terms of quality. In addition high customer responsiveness can help to ensure that customer s receive services promptly. Likelihood of purchasing HP products again Answer Choices Responses Extremely likely 46.67% 7 Very likely 40.00% 6 Somewhat likely 13.33% 2 Not so likely 0.00% 0 Not at all likely 0.00% 0 Total 15 Conclusion Understanding of customers views about a product or service is key to ensuring that repeat sales or recommendations are made to other potential customers. As indicated earlier, customers who are either extremely or highly satisfied easily make are loyal to HP brand and easily recommend HP company products to family and friends. References Theoharakis, V. and Hooley, G., 2008. Customer orientation and innovativeness: Differing roles in New and Old Europe. International Journal of Research in Marketing, 25(1), pp.69-79. Jain A Honda BS, 2007, Factors influencing mobile services adoption in rural India.Asia-Pacific Journal of Rural Development,17(1), 17-28. van Biljon J Renaud K, 2008, A qualitative study of the applicability of technology acceptance models to senior mobile phone users. InAdvances in conceptual modelingChallenges and opportunities(pp. 228-237). Springer Berlin Heidelberg.