Brand Sense/Marketing: McDonald’s Hamburgers Essay

Figure 1 This figure illustrates how McDonalds hamburger is presented to the public. The read looks so appealing enough to make people crave to taste how it is like when combining the odoriferous and nutritious ingredients together. The picture alone tells that the food is very delicious by its look, that it produces enchanting smell and when a person touches it, its soft and thick bread would be enough to satisfy his craving. Analyzing the ads in view of the senses presented in the diagram gives the shuffling manager the criteria in assessing how effective the ads is in arousing the following and craving of the people towards the product.In the same way, this also guides him/her to determine a particular sensory activity he would employ in a particular product. Figure 2 Using the twelve components in the Smash your Brand philosophy of Martin Lindstrom, McDonalds hamburgers communicate the true personality of the company. This principle applies the idea of singularity that mak es the product relevant to its customers. This uniqueness is applied in various components as discussed by Lindstrom.The M shape icon and the McDonalds mascot that even off it appear so customer friendly while the combination of yellow and white and a flyspeck red gives relaxing mood. Actually the name McDonald is an American folksong that creates an image as plain folk. In my opinion, McDonalds provide survive smashing because it communicates good leave and friendly customer service in more aspects of services. Smash your Brand as a nonher device through which a marketing scheme is creation conceptualized, is holistic in approach.For a marketing plan, using this approach is quite mind-numbing and tedious because in the offset place this particular approach is done by the organization as a whole to raise a change in the company. Once the initiative is from the upper level, marketing department forget also follow and will create a plan based on the set corporate goals. Perha ps, what could be done is basically orchestrating what the company is and what the company does. This is what it means by communicating a heart. Thus, this diagram will become effective only when the company has the message and identity to tell the public.Figure 3 McDonalds hamburger is authentic because of its drive to perfect its product by making it real in ground of quality represented by the products color, simplicity of the images, richness in ingredients, and values explained in text (McDonalds). Perhaps this authenticity testing is utilized or suggested by Lindstrom because it charges to measure the impact of the ads to the intend audience. As an emotional testing, its authenticity will help to enhance the customers motivation to patronage the product.The device is helpful I guess in order to strengthen the impact of the advertisement. Figure 4 To realize that a product meets another level of customers satisf implement is a good indication that the ad as well as the produ ct is really tempting and alluring. In case of McDonalds hamburgers as shown in an internet ad, the food is really tempting by its look however, it becomes more enticing because the feed content will satisfy my body. The level of understanding regarding the benefit of the product will heighten the interest of the person to buy the product.The emotional profile therefore provides another avenue in the advertisement that will make it more effective and convincing. Application Lindstrom provides novel idea in making marketing actually relevant to the needs of the people. These diagrams and models are useful therefore in conceptualizing and figuring out marketing strategies and action that will be appealing enough to cultivate interest to a lot of people amidst legion(predicate) competitions. What brand managers understand is that marketing does not rely solely on advertisement. It involves concerted actions and effort that aim to promote and to sell the product.The primary end of th e effort is to increase the sales. Lindstrom conceptualized those models, which for him will facilitate the planning award of the brand managers. However, the models require a lot of work analysis and sometimes limit the creativity because it tends to maintain the strategies on the models. What most marketing managers or brand managers are doing is looking through some shipway that will make their product unique from the rest they do not limit any possibility. Regarding this, it is consequential to realize that branding is different from marketing.Branding is about performance is a tool for delivering your business objectives a means to an end, not an end in itself (Barlow & Stewart, p. 17). It is therefore aims to bring the customer close to the product and not the product to the customer the latter is the marketing job. Branding and marketing require two different courses of actions. Secondly, the brand manager must conceptualize what could provide solution to the customers ne eds and problems. That is the key towards identifying effective branding strategies. The surmount way to do this is conducting researches that will identify those needs.The brand must in the first place stop within the hearts and minds of the clients. Third, after the courses of action have been finalized, use Lindstroms models to analyze the weaknesses and strengths of the strategies. With this suggestion, planning will become systematic and that Lindstrom will become useful.Reference Barlow, J. & Stewart, P. (2004). Branded Customer Service. USA Berrett-Koehler Publishers. Lindstrom, M. (2005). Brand superstar How to Build Powerful Brands through Touch, Smell, Sight & Sound. USA Kogan Page Publishers. McDonalds. http//cep. mcdonalds. com/qualityfood/.